Project Description

Good Smile Company

Good Smile Company (GSC) was founded by Takanori Aki in May 2001 and is a Japanese manufacturer of high-quality collectible figures, such as scale figures and the Nendoroid and Pop Up Parade lines as well as the figma brand by Max Factory. In addition to production and manufacturing, Good Smile Company is involved in the designing, marketing, and distribution of their products. Not only are they involved in figure-making, but GSC also produces animation and films under its associated holding company, Ultra Super Pictures. In the world of race cars, GSC owns its own professional team, Good Smile Racing, which competes in the Super GT GT300 race class. Aside from the main headquarters in Akihabara, Tokyo numerous GSC offices operate all over the world including the US and China. Visit us at and follow us on Instagram @goodsmilecompanyofficial.