Project Description is the new official online store and hub for all things Mochibi run by Infinifan, Inc., the creators of Mochibi!

What are Mochibi, you ask? They are officially licensed, super-soft, super-cute stylized plush versions of your favorite anime and gaming characters. Our current lineup includes “My Hero Academia” and “Dragon Ball Z,” and upcoming brands include “Attack on Titan” and “Persona 5.” Also keep a lookout for our original monster characters called “MON-chibi!”

We’re also very excited about our collaboration with Anime NYC this year to bring fans their adorable mascot Rocket in Mochibi form!


• Rocket Button: Get a Free Anime NYC Rocket Mochibi button with every purchase, while supplies last
•Ghost Deku Exclusive: The “My Hero Academia” Ghost Costume Deku Mochibi plush is now available exclusively on
•Signed Mochibi Giveaway! Every purchase transaction on during the 4 days of the event is an entry to win a “My Hero Academia” Dabi Mochibi plush, signed by his voice actor, Jason Liebrecht!
•New Product Reveals and Announcements: Keep your eyes on our social media for news about upcoming products!